IT Contracts and Marketing Agreements

Information Tecnology (IT) Contracts

Typically contracts relating to IT will be for the installation and maintenance of computer hardware equipment and associated software products. These types of equipment and software can be very expensive to install and need regular maintenance and updates to remain useful and compatible with other software upgrades, rather than becoming outdated and obsolete.

It is critical to understand the licensing conditions of the product, particularly with regard to the number of users and upgrades, which can be a significant hidden cost. Maintenance is also a critical element in terms of response times, guarantees, costs and replacement issues, particularly with regard to business information back ups.

Contracts for SEO and online marketing (for example, Google Adwords) may involve changes to your website and performance. Whilst generally SEO changes to your website are permanent, other marketing system providers who make performance and internal site changes may not be. Those changes may be put on a “ghost” site and at the end of the contract, your original site is returned without the improvements generated on the “ghost” site. To maintain the marketing “success” you achieved, by default, you need to maintain the marketing contract, which can be very expensive.

Setting parameters for the supply and maintenance of your computer technology, or website, is important to limit your costs exposure and to ensure you are getting the services you need and whether they will be owned by you at the end of the agreement

Understanding exactly what you are getting for your money is critical.

Contact us to draft or review an IT Contract for you.

Marketing Agreements

Marketing Agreements have many forms, from the simple – write copy for a seminar brochure, all the way through to an integrated advertising campaign involving multiple media platforms.

With the rise and rise of the internet, marketing across Google, Facebook, Linked In, Twitter and YouTube, just to name a few sites, has become part of the norm.

Marketing via the older media concepts still has its place, although internet concepts are now dominating the recommendations by most marketers.

When drafting or advising on marketing agreements, knowing the various platforms and the likely outcomes and methodologies for measuring those outcomes is vital for businesses.

The different methods of remuneration are important to understand, depending on the party you are dealing with, such as “pay per click”, commission basis, fixed fee, % ROI based on outcomes, and combinations of these formats.

Knowing the cost of the services, measured against deliverables as actual outcomes, is vital to being able to compare marketing strategies within your marketing plans and budgets, not forgetting that on top of the marketing costs are the direct advertising costs also!

Implementing a useful cost-effective marketing agreement is necessary for all small businesses if they want to survive profitably.

Contact us to draft or review a Marketing Agreement for you.